Sometimes, just sometimes, the wealthy like to take a break from the presidential suites of their local Ritz, crossing shores to where the grass is seemingly greener. Their way.
From luxury villas with a personal butler, chef and concierge to meditation and wellness retreats that rejuvenate the senses and invigorate the body (Yup, read their brochures!), the sky’s the limit if the budget permits, and it usually does. Many times over.
These high-end holidaymakers have gradually expanded their horizons by creating a neat little niche for the enterprising to tap on, catering to the growing need for opulence on the go. They provide what the ultra-rich want – a convenient, luxurious and experiential holiday void of any hiccups.
Here’s a small glimpse into the vacation lives of the uber rich, what makes them tick when on break and also what is trending in terms of the preferred playgrounds of the HNWIs:
The luxurious Lush Escape
An article about holiday preferences of the rich wouldn’t be complete without a peppering (or bucketful) of hedonism. From helicopters to private chefs whipping up meals that make fresh truffles seem like another everyday condiment in the kitchen, the wealthy seem to want and have it all – and more – when on holiday. The Economist makes reference to such travellers, who sometimes go on holiday with a 12 to 24 manned team, complete with personal chef and fitness instructor or those who set up their own IT infrastructure to accommodate 200 cable channels while on vacation.
Adventures for the Affluent
It’s not all about shopping sprees and ridiculously fine gourmet food created by a renowned Michelin chef. It would surprise many that some one –percenters are now more bent towards an experiential holiday rather than one filled with rest and relaxation. Forbes touts private jets, space adventures and expeditions among the popular trends followed by these few. Richard Branson comes to mind with the founder of Virgin’s insatiable appetite for ridiculously entertaining escapades appearing in the news regularly – usually for positive reasons.
Destination Unknown (ish)
One trend that seems to be taking off in 2016 is the want for isolation. According to wealthx.com, affluent holidaymakers are more and more choosing destinations that allow them to be cut-off from the outside world, taking off the beaten track to a whole new level. This could be partly attributed to the fact that this group of fortunate few have together with their riches also progressed in terms of their educational levels, which in turn has increased their appetite for seeing the world they have become familiar with through their books. It would seem that hotels are become a bit passé.
Eat, Pray, Love
Although every man and his dog would seem to have done Bali with an edition of Elizabeth Gilbert’s book in one hand and a yoga mat in the other, enjoying all that such an escape has to offer (massage and all), the rich do it different – at least when it comes to the pampering portion of a getaway. Forbes speaks about US$750 facials as well as US$5000 baths with Evian mineral water that appear on the menus of certain spas catering to the wealthy. As if that was not decadent enough, the Huffington Post shares about a 24-hands massage offered by the Spa Grande at the Grand Wailea, A Waldorf-Astoria Resort, Maui that would set one back US$4000.
And there we have it, although the above can be said to be only the tip of the iceberg, when it comes to the deep-pocketed, it would seem that they are only limited by their imaginations. In fact, it wouldn’t be beyond belief if some actually were to visit the particular tip of said iceberg.