Because of their wealth, HWNIs have specialised financial needs. These areas range from tax advice to wealth preservation, and as such they have a demand for individuals and institutions with expertise in handling the financial affairs of those who have more means. The services provided can also venture outside strict financial realms, as private bankers have been known to take care of their clients holistically. For instance, they may help clients source for private schools and nearby homes for their children, and help them to convert currency for their children’s allowance in overseas schools. In all, the value of private banking stems from the highly personalised needs that arise because of an individual or family’s higher level of wealth. Trust, therefore, is an important element in the relationship between clients and bankers while customisation plays a large role in the range of the services and solutions provided.