Local insurance broker, Insurance Market, is providing free Broken Heart Insurance to cover against heartbreak this Valentine’s Day,
- The Broken Heart Insurance policy will provide pay outs, in the form of a pair of movie tickets, to the heartbroken on Valentine’s Day.
- Insurance Market hopes to use this campaign to showcase the ease and convenience of buying and managing insurance policies online.
Insurance Market Pte Ltd (Insurance Market), a local insurance broker, is offering a first-of-its-kind “Broken Heart Insurance” (BHI) to show people in Singapore some love on Valentine’s Day.
From now till February 13, Singaporeans can sign up for its free BHI policy on this dedicated microsite to cover them against the possibility of being heartbroken on Valentines’ Day.
“Policy holders” who find themselves heartbroken on Valentine’s Day can make a claim by submitting their “heartbreak story” via Insurance Market’s BHI website or by logging in to their Insurance Market account.
The first 150 that qualify for a “pay out” will be sent a Valentine’s Day gift, a pair of movie tickets, that Insurance Market hopes will put a smile back on their faces again.
Mr. Otbert de Jong, Chief Executive Officer of Insurance Market, explains that the BHI is part of the firm’s marketing campaign to acquaint people with the ease of buying insurance online using the website’s “filter, compare and buy” methodology.
“We think our campaign has educational and fun elements that will get people to take more notice of their insurance needs and pay more attention to how they buy insurance. With BHI, our intention is to give consumers an opportunity to experience the ease and convenience of going online for their insurance needs – from finding suitable insurance policies to buying in an extremely transparent manner to checking and managing them to making changes or claims,” he said.
Mr. Otbert de Jong added, “Importantly, we want to drive the point that buying online is the most effective way to get your insurance today. This is similar to how most people make their hotel and flight bookings today compared to 10 to 15 years ago – all done conveniently online and with adequate information to compare price and quality. By doing this, we eliminate hard-selling tactics and commission-driven sales agenda simply because we do not have insurance agents selling our products.
“Further, we are not merely an aggregator or a comparison website referring business away. As a MAS-licensed broker, we focus on building relationships with our customers,” he said.
Offering a wide variety of insurance policies, Insurance Market allows consumers to find the most suitable policies by filtering policies on its online portal based on an individual’s unique requirements.
It then uses its algorithm-based rating model to compare similar policies taking into account the price, quality and personalised requirements. You can find out more about them here.
PS: You do NOT have to be single to sign up for the BHI policy. Anyone in need of some TLC is eligible to do so. Good luck!