We’ve all heard about someone’s cousin’s friend who has been made redundant through no fault of his own. Perhaps his or her company explored the integration of a certain technological breakthrough that facilitates automation in particular areas of the business or someone much younger (and more digitally inclined) was hired to carry out his duties. We take a look at some of the ways in which one can make themselves more future-proof in terms of honing certain skills that employers might look for moving forward.
- Social Media knowledge is imperative
- Become tech savvy and keep up with the times
- Learn new skills
Basic to Intermediate Social Media Mechanics
Working professionals leverage LinkedIn to find jobs as well as connect with their peers. Advertisers find Instagram extremely cost effective and highly profitable, not to mention a very targeted form of reaching intended audiences. Even politicians need to handle their own Twitter and Facebook accounts (some do it better than others) to bypass news outlets and speak directly to the public on a whim. Again, not always to great effect but that’s a secondary issue.
Let’s take Facebook and the world of marketing professionals as an example to highlight the necessity to stay current in leveraging the wealth of functions such platform have to offer:
The biggest social media network, its use in business goes far beyond simply posting periodic updates and letting people know one is still existent. Businesses are permitted to start a Facebook page (that differs from a personal account) that can function as a showcase and summary of the company’s services and accolades – also providing a medium for communication with customers and clients. The platform also provides access to analytics that are invaluable for businesses. One can learn about consumer behaviour from one’s computer instead of conducting focus groups and lengthy interviews. Yes, all that can be part of an overall marketing (research) strategy but those who only rely on traditional mediums will be left behind in time to come. Apart from being a great way of promoting your business, one is also able to advertise on the platform with each option designed for a specific outcome. From page post engagement ads to event response ads, taking some time to figure out the system thoroughly will definitely impress your current and future employer.
Intermediate Understanding of Technology
This is not referring to the ability to open up a word document or send an email efficiently – or for that matter to reset one’s ipad when the screen freezes. As the world becomes more tech dependent, it will take more and more knowledge about the industry to function well in the workplace. Let’s take the education industry as an example:
Teachers of the future will rapidly require far more skills than using a laptop to access online courses. Virtual reality headsets and augmented reality glasses as well as mobile device operating systems may soon become commonplace in the classroom, together with many of the future technologies being in the form of software and apps. Another adoption could come in the form of 3D printing, with these computer-programmable devices functioning as aids for computer science and math to traditional vocational subjects. Educators need to stay current and understand these technologies to impart knowledge properly and adequately.
Being Master of one Domain no Longer Enough
Granted, you probably will always have to be pretty good at what you do. That being said, the world is already seeing a shift from those who are proficient at one skill to those who are good in one but know about many trades. Designers are learning about coding methods. Traditional editorial content creators are studying strategy across social media as well as many other platforms. User experience design is becoming more and more a vital skill that many creatives and strategists aim to master.
As the world becomes more and more connected, employees will have to learn how to tap the technologies that make these connections possible. The digitalisation of finance, healthcare and constant advancements in innovation will only insist that we stay abreast of the trends in the workplace as much as we do in our personal lives.